The national government organized a successful round of business meetings with 20 Argentine companies and representatives of the Win Chain group, a key player in the marketing of Argentine food in the Chinese market, at the San Martín Palace.
Meat and fish from the south
The beef, poultry and fishing companies had the opportunity to hold meetings with representatives of the Win Chain group, initially resulting in a request for quotation for 300.000 dollars. In addition, the opportunity generated very good sales prospects in the short and medium term. The activity was accompanied by visits to local meat processing plants and a tour of the fishing companies based in Puerto Madryn.
Luis Miguel Etchevehere highlighted the importance of "these actions to strengthen the presence of our food in international markets, expanding and diversifying markets to become the world's supermarket."
Wi Chain, omnichannel business
Win Chain is the supply chain of the Alibaba platform with a focus on the food industry, Alibaba is the largest e-commerce business to business (B2B) in the world, with 170 million registered users. The network includes supermarkets HEMA, RT.Mart, Liahua, and the French group Auchan.
In this way, Win Chain, by interacting directly with the providers of said platform, provides support in its omnichannel business model, supplying its on and off line supermarket chains. Currently Win Chain processes more than 1500 tons of food daily, which is divided into 4000 products from 39 countries.
The Asian delegation was made up of 8 members of the chain, made up of buyers from the poultry, fish and beef categories, plus marketing directors and a journalist, whose purpose was to collect material to be used at the next Fair. “China International Import Export” and “Single Day”.
Aduana News is the first Argentine customs newspaper to launch its digital version. With 20 years of experience, its publications and initiatives aim to provide the most relevant knowledge on customs issues in order to contribute to safe trade in the region.
