We live missing the past, with new rules, with other paradigms, but we do not forget that in a world shaped by adaptability, we will be the ones who survive.
Today we are faced with unknown variables and complicated situations that we will have to resolve, but not more complex than those our ancestors have overcome.
We know that the future holds a universe of online shopping, with ALIBABA, AMAZON, MERCADO LIBRE and thousands of new platforms that will help us live more efficiently, but they will occupy many of the spaces that our customers need; we will have to assume and understand how to adapt to these great allies that, like the shipping companies and the e-commerce, They also act as great enemies for international logistics. As in a superhero movie, they transform into Harvey Dent, the famous two-faced Batman, and go from being our strategic allies to our most deadly enemies.
Times of change are coming, but this is only part of an environment to which the world has had to adapt. Today we must analyze this environment and understand the importance of segmenting and classifying the needs of our clients.
E-commerce, last mile services and, above all, urban logistics are a niche that is growing exponentially. The world is looking for relocation; the logistics failure during this pandemic gives a great opportunity to new markets to develop unprecedented productive spaces at a global level, demonstrating that the monopolization of cargo has only brought us shortages and lack of stock at a global level.
And last but not least, Leadership 4.0; new trends are coming at work level, new needs and customs. We must understand them and constantly work on them, let's not lose our way, let's not lose focus; our networks are the space where clients contact us. Time in the office and telephones are no longer essential; immediate response and connection are priorities. Let's change our beliefs to the current ones, which connect us to these new generations that may be more efficient in their own way.
This is the end of a cycle; endings are not always bad, as they force us to adapt and continue. I think that these were two long and complex years, but we have survived. Today we are more united, and more prepared than ever, since we know where we are going. We are not alone on this path of logistics reengineering and we wish for a 2022 with fewer difficulties and greater benefits for Argentine Foreign Trade.
Juan Cruz Racana is CEO at Americas Alliance BIZ
