A recent study by the Inter-American Development Bank highlights the growth of MERCOSUR countries as digital leaders in Latin America. Let's take a look.
- Brazil generates 60% of digital commerce sales in the region
- Argentina produces dozens of START UPS as MERCADO LIBRE with a global focus.
- Argentina and Uruguay emerge as regional startup hubs.
There are more reasons
Most companies in the region use platforms to trade with clients or partners
- Argentina > 68%
- Brazil > 58%
- Uruguay > 50%
Challenges. How to prepare?
- Improving financing, logistics, customs procedures and digital regulations are urgent tasks.
There is hope?
Yes, there is hope. Promoting the Regional Digital Dialogue is an optimal opportunity for discussion between governments, companies and consumers on the benefits of new technologies and optimizing practices.
Source: Fueling Digital in Mercosur. A regular Roadmap. Kati Suominen. October 2018. IDB
Aduana News is the first Argentine customs newspaper to launch its digital version. With 20 years of experience, its publications and initiatives aim to provide the most relevant knowledge on customs issues in order to contribute to safe trade in the region.
