El E-commerce grows in Argentina at a dizzying pace reaching a turnover figure of $403.278 million pesos in 2019, According to data from the Annual Study of Electronic Commerce in Argentina conducted by Kantar Insights for the Argentine Chamber of Electronic Commerce, which represents 76% more than the same period of the previous year.
The five sectors that generated the most revenue in e-commerce These are: tickets and tourism, with $87.069 million and a growth of 44%; televisions, audio equipment, consoles and telephones, with $46.200 million and a rise of 70%; food, drinks and cleaning products, with sales of $41.591 million and a rise of 111%; household items (furniture and decoration), with $38.921 million and 91% more and household appliances (white and brown goods), with a turnover of $26.506 million and a growth of 96 percent.
during 2019 Above average growth was evident of some categories that are consolidating, although they do not reach the level of the sectors that generated the most sales in the last year. These are Cosmetics and perfumery (+118%); Accessories for cars, motorcycles and other vehicles (+112%) and Clothing (+98%).%).
Logistics in Argentina
As delivery methods to the buyer, merchants first mentioned in-store pickup (50%); home delivery (39%) and reception at a logistics operator branch (9%), among other alternatives.
The report also notes that the 44% of deliveries are made during the week, 27% in 48 hours, 13% in 24 hours, 9% in the day, 6% in 15 days and 1% in more than a month.
Thus, in the face of the growth of As online shoppers become more sophisticated and demand faster shipping, the big challenge for companies is logistics.. Offer a good service, punctuality and level of satisfaction will be the keys to success.
Improvements in the field of logistics
32% of online shoppers cite delay as a discomfort in the purchasing process, compared to 28% in 2018, according to the report. In this sense, consumers expect logistics to be more agile and to adapt to their needs.
Payment
Credit card remains the main payment method chosen by users (78%), followed by cash payments (11%) and debit cards (6%). Also, electronic wallets and bank transfers (5%).
In terms of purchasing methods, the use of mobile devices grew both for product searches (54% in 2019 versus 45% in 2018) and for completing the purchase (43% versus 35%). On the other hand, Desktop computer usage has declined significantly (56% in 2019 versus 65% in 2018).
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