Chile will prioritize sales to China through eCommerce channels and will highlight the attributes of Chilean products to strengthen the immune system.
The general director of ProChile, Jorge O'Ryan, led this Monday (17.02.2020/XNUMX/XNUMX) the first Public-private technical table to analyze and define mitigation measures against the effect of COVID-19 that could have on Chilean shipments to China.
La The entity detailed the specific measures, including developing a digital marketing campaign to promote the attributes of Chilean fruits and foods, highlighting the functionality of the products and the contribution they can make to the immune system.
They will implement a personalized consulting program, through ProChile's Commercial Offices in all markets in Asia and Oceania, to support small and medium-sized exporting companies affected by the situation in the Chinese market, with a view to redefining their business in China and, in parallel, looking for alternatives in third markets.
They will seek out wine promotion routes in developing markets, focused on finding new importers, and another in mature markets, to advance in the redistribution chain.
Also for food, in mature markets and new markets, focused on business roundtables, which allow SME entrepreneurs to establish contact networks for the placement of products that they see the need to divert.These are proposals, they are positive and creative solutions that we at ProChile are articulating, calling on all the actors, to be able to face this situation in a coordinated manner., O'Ryan said.
At the end of this week there will be a second session of this technical panel to hear the opinion of businessmen and define concrete actions for the medium term.
Present at today's meeting were the director of the National Customs Service, José Ignacio Palma, and Oscar Videla of the Agricultural and Livestock Service, technical representatives of the aforementioned public services, and the export associations ASOEX, ChileCarne and Fedefruta.
Concern among exporters is growing and today the influential Society for the Promotion of Manufacturing (Sofofa) warned that last December the index of industrial exports had fallen by 12,6% in 12 months.
«With this result, the year closed with a 6,9% drop in real exports compared to 2018, being the worst performance since records of the indicated figure have been kept.r», they warned.
They added that during December there was a 4% drop in prices compared to the same month of the previous year, accumulating a 1,7% drop at the end of the year compared to 2018.
Regarding the situation this year, they said that the health crisis caused by the spread of COVID-19 could "negatively affect shipments of salmon and wines, both products of high relative importance in the indicatedr ».
Therefore, they concluded, “The performance of 2020 will be marked by the evolution of this health crisis and its possible spread to other countries, as well as the outcome of the negotiations between China and the United States.«.
Source: Ansa
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